The Best Way to Win Customers and Keep Them for Life (It's About More Than a Sale)
A true lesson in business and life: “It’s easy to make a sale. But did you make a client? Did you make a client out of him?” – Powerful words from my dad that still resonate deeply.
It’s not just about closing a deal, it's about building a relationship. It's about serving the customer and making them feel important every step of the way. I remember when I sold 5 suits to a customer in college and thought I’d be celebrated. But my dad’s advice hit me hard: “Did he need 5 suits?” If I didn’t truly understand the customer’s needs, did I really make a client?
This mindset shaped everything we did—loving the team, loving the customer, and staying humble. It’s the foundation of success and longevity, passed down through generations.
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